In a world where success is measured in views we felt it was time to measure if views themselves affect content. Or even more - do the views gradually grow to become the content? To examine this we initiated The View Project where the viewing itself is the only content. Using face-recognition technology, this physical view counter measures and displays how many views it has had. The project will never be complete as you cannot view it, without changing it. It consists of a physical view counter and a website - they are synced as the ticker lives in the cloud.