For many gamers, the greatest challenge isn't the game itself. It's finding the time play it. For VALORANT, we created a campaign where every single execution was a calendar invitation. Helping gamers find time to play.


The OOH executions were all working as calendar invitations. By simply scanning the code, passers-by could put gaming into their calendars.


The website let you simply create a calendar appointment for gaming, to share with your friends.