Modern football is dominated by big clubs with big budgets, that can recruit the best coaches and analysts. To tackle this problem, Xbox and Football Manager helped a small club recruit a tactician from an untapped talent pool: gamers. Using game data to give Bromley FC a competitive advantage.

"Bromley to hire Football Manager gamer to backroom staff"

Documentary

Gamers from around the world applied. One got signed. In partnership with TNT Sports, we created a three-part documentary telling the story of how a gamer can change the game of football.

"Hiring via the popular soccer game Football Manager"

Impact

Bromley FC had their most successful season ever, getting promoted to League Two for the first time in the club's 132-year history. Nathan's journey from gamer to tactician was covered by media around the world.