"It was very elegant, flawless"
Nick Law, Jury President / Apple
To help them sell more, we gave selected controllers their own marketing campaigns, with print, OOH, videos, and banners. These 3D illustrations deconstruct the inspiration behind the fan design. 3D by Foreal.
From consumers to entrepreneurs
The campaign inspired gamers to act like entrepreneurs, promoting their design across social media in order to make it a top seller. To encourage even more social sharing, we created bespoke product ads for a number of fan made designs.