"A combination of entertainment and tutorial"
Following the Champions League match between Juventus and Real Madrid, we created a unique match report for Xbox to teach readers how to recreate the highlights. The match report was published in the sports section of London Evening Standard.
We translated the best Real Madrid shots, attacks and goals into Xbox button combinations. As soon as Los Galacticos did something amazing on the pitch, it was turned into a tutorial for gamers.
We even used the perimeter boards at the Real Madrid's stadium to display Xbox button combinations during their games.