Walsh is the only owned, designed and manufactured athletic footwear brand left in the U.K. Yet, few people outside of Bolton know about it. In collaboration with Walsh, we launched a limited-edition trainer inspired by the stunning art deco car park that is now the McCann London office. Sewn together by hand in Northern England, the Herbrand Seven-Eleven is more than just a trainer. It is a celebration of British craftsmanship and design.
We designed a magazine for the Herbrand Seven-Eleven that further highlighted the architectural influence on the trainer design. All imagery was shot in and around 7-11 Herbrand Street together with Lee Grubb and John Martin.
Peaks of Walsh
Walsh has its roots in fell running, a distinctly northern sport in which athletes run across mountains and among clouds. At the peak of all these mountains you will find a cairn, a stone formation created by people who have reached the top. We used this symbol to create a window display that celebrated the greatest trainers in the history of Walsh. This was the centrepiece of a larger Walsh retrospective we designed and hosted at McCann London.