The Fanchise Model
Xbox Design Lab is a site that lets gamers customise controllers. To promote the service, we turned a customisation site into a tool for micro-entrepreneurship. By letting gamers claim their design, and potentially earn from it, we drastically increased sales.
Awards: Cannes Lions, One Show, D&AD, Clios, Andys, Creative Circle.
To help them sell more, we gave selected controllers their own marketing campaigns, with print, OOH, videos, and banners. These 3D illustrations deconstruct the inspiration behind the fan design. 3D by Foreal.