A Beautiful Combination
With the competitor having secured exclusive marketing rights for FIFA 18, we were tasked with advertising the game without mentioning or showing any product detail. We decided to team up with Real Madrid and reinvent a popular gaming phenomenon: the game tutorial. Using the skills of the players and the corresponding Xbox buttons, this is the first game ad that actually makes you better at the game. Campaign in development: more to come.
We translated the best Real Madrid shots, attacks and goals into Xbox button combinations. As soon as Los Galacticos did something amazing on the pitch, it was turned into a tutorial for gamers.